The best shelf-ready packages should impress your consumers as well as retailers. Here are three characteristics of best shelf-ready packages.
Most industries need shelf-ready packages for better display of their products on the retailer shelves and package branding. Especially, the personal care and Australia wide food packaging want packaging solutions that catch the eyes of consumers.
The package type you use for your product can help it to outsell or perform poorly in the market.
Designing shelf-ready packages can be tricky as you need to consider the priorities of both consumers and the retailers who place your product on their shelves. If you want to design shelf-ready packages for your product, you have to consider the following three common characteristics in common.
1. The Package Should Look Great Even When Almost Empty
Good shelf-ready package designs should look great, regardless of the total number of packages on the shelves. Most packaging bags look awesome when fully stocked. It should also look great when the stocks are running low.
You can check how your shelf-ready packages on the retailer shelves with different amounts of stock. Visualise your packages using a virtual store environment and design shelf-ready packages that can look great regardless of the amounts of stock on the retailer shelves.
2. Easy To Grab It
When it comes to FMCG products, best shelf-ready packages should stand out on the retailer shelves like food grade stand up pouches. The package designs should help the consumers to quickly identify the product – helping them to spot it and grab it effortlessly.
The eye-catching designs and bold graphics and colours can draw the attention of your consumers. However, if your product requires a minimum of three steps to display correctly on the shelves, the retailers may not find comfortable with your packaging design.
3. Keep Retailers In Mind
The primary goal of shelf-ready packages is to help retailers to restock their shelves quickly, without the use of box cutters and scissors or straining their back. Choose packaging designs that can simply tear open by retailers and contain the optimal number of product units – not too heavy or difficult to hold. The product instructions should clearly be printed on the packaging.
You should also ensure that your shelf-ready packages are easy to dispose or recyclable. Design your packages without staples, shrink film, and tape. Try to use recyclable paperboards while designing the packaging bags.